Starting today, Rivals.com is proud to announce that Orangebloods.com publisher Geoff Ketchum will begin a daily afternoon-drive show on Yahoo! Sports Radio from 4 - 7 pm E.T. (Monday through Friday).

The new show - Hit 'Em Up with Geoff Ketchum - will be heard on more than 60 affiliates nationwide including Orlando, Phoenix and New Orleans.

Aside from his duties publishing Orangebloods.com, and being involved in the Rivals.com network for over a decade, Geoff brings his extensive radio experience to Yahoo! Sports Radio after hosting the No. 1 ranked afternoon drive program in Austin, Texas KTXX-FM (and ESPN affiliate).

Don't worry, it won't be Longhorns all day. Hit 'Em Up will include players, coaches, Rivals.com analysts, publishers, staff and a host of other guests from coast-to-coast.

"It's an incredible opportunity that I think everyone in this business dreams about, having an opportunity to lead a show at a national level with the full support of a network like Yahoo! Sports Radio," Ketchum said. "More than simply having a radio show, the opportunity to work with people that share similar visions about the product's potential is the most exciting thing about this blossoming relationship. The mission is to present stories that move people's internal meter, while doing so in a unique way."

To check out the new program, you can head to Yahoo! Sports Radio's Listen Live link right here.

This post was edited on 11/19 4:17 PM by Rivals.com Staff